TV display stands are usually used for advertising. They are placed in shopping malls, libraries, conference halls and many other locations. People stop by to see what is on the screen for more information. This is your chance to let them know about your business. It helps a lot if you have something interesting to offer.
When deciding what clip to play on the screen, start by thinking about how long it will be. Since you are not producing an actual TV show, the ads should be for just a few seconds. Otherwise, people will be bored and decide to move on to other things.
It helps if you get straight to the point. Tell them about your company and what you stand for. You should also talk about the specific products and possible promotions for buyers. If they have enquiries, provide the contact information at the end.
This is how you make the short clip very attractive. By the time they are done viewing it for a few seconds, they will have an idea about what you offer and why they should buy it. Again, using TV stands for advertising in public is not the same as producing an ad for TV or radio. They are short, but at least people have the time to sit down and see the entire ads. For clips on TV stands that you show in public areas, you only have a few seconds to capture people’s attention.
Let the ads talk
Ads on TV stands placed in public areas must not rely on sound as the place is too noisy for people to even hear it. The visuals must be stunning. It should be easy to capture the people’s attention simply by looking at what is on the screen. Be creative in using models or props to get people’s attention. However, don’t try going overboard or else, the ads will look annoying and to some extent, unbelievable.
Don’t waste the chance
Using a display stand for advertising in public might seem like an old school strategy, but it still works. If you are a small business owner, this is your chance to reach out to a local audience. You might not have this kind of opportunity again. Don’t mess it up. Make the most out of this tool to advertise to a lot of people.
If your strategy doesn’t work, find a way to evaluate the ads, remove them and replace them with new ones. Take note that people are easily bored. They want something fresh all the time. The best way to ensure that they don’t get bored is by offering them something new. Think really hard before you put your ads out.
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